IDC spår om framtiden for det digitale skiftet

Det amerikanske IT-selskapet IDC har kastet seg på trenden om å spå framtiden den digitale transformasjonen. Jeg skal se om jeg får tid til å kommentere de ti punktene etterhvert, men her er de i alle fall. Det er ikke småtterier som skal gjøres om de får rett.

Uansett, ved utgangen av neste år vil digitale transformasjonsutgifter i følge IDC nå 1,7 billioner dollar over hele verden, en økning på 42 prosent fra 2017. IDC forutser at 2019 vil alle digitalt transformerte organisasjoner generere minst 45% av inntekten fra digitale forretningsmodeller.

The predictions from the IDC FutureScape for Worldwide Digital Transformation are:

Prediction 1: By the End of 2019, DX Spending Will Reach $1.7 Trillion Worldwide, a 42% Increase from 2017

Prediction 2: By 2019, All Digitally Transformed Organizations Will Generate at Least 45% of Their Revenue from “Future of Commerce” Business Models

Prediction 3: By 2020, Investors Will View Digital Businesses Differently, with Specific Measures Based on Platform Participation, Data Value, and Customer Engagement Accounting for over 75% of Enterprise Valuations

Prediction 4: By the End of 2018, at Least 40% of Organizations Will Have a Fully Staffed Digital Leadership Team Versus a Single DX Executive Lead to Accelerate Enterprise-wide DX Initiatives

Prediction 5: By 2019, Personal Digital Assistants and Bots Will Execute Only 1% of Transactions, But They Will Influence 10% of Sales, Driving Growth Among the Organizations That Have Mastered Utilizing Them

Prediction 6: By 2020, in over Half of Global 2000 Firms, Revenue Growth from Information-Based Products and Services Will Be Twice the Growth Rate of the Balance of the Product/Service Portfolio

Prediction 7: By 2020, 85% of New Operation-Based Technical Position Hires Will Be Screened for Analytical and AI Skills, Enabling the Development of Data-Centric DX Projects Without Hiring New Data-Centric Talent

Prediction 8: By 2020, 25% of Global 2000 Companies Will Have Developed Digital Training Programs and Digital Cooperatives to Compete More Effectively in Talent Wars

Prediction 9: By 2019, 40% of Digital Transformation Initiatives Will Be Supported by Cognitive/AI Capabilities, Providing Timely Critical Insights for New Operating and Monetization Models

Prediction 10: By 2020, 60% of All Enterprises Will Have Fully Articulated an Organization-wide Digital Platform Strategy and Will Be in the Process of Implementing That Strategy

Originalteksten finnes her

En klok kommentator i Forbes skrev nylig om disse ti spådommene:

Businesses are all in, but what does this mean for the way we work? We’re not going to keep doing the same things, through the same processes, if there’s a new platform in town. What will things really look like? Will workplaces become sullen, with everyone busy tending to systems and software that are supposed to be doing the heavy lifting of the organization? Or will digital jazz things up with new possibilities and new energy?

Digital transformation isn’t just about plopping in new technologies and forcing (I mean, persuading) employees to follow new processes. Too many organizations will attempt to throw new technology on top of their creaky, calcified ways of doing business and expect miracles. It doesn’t work that way.

Dan North, a well-known speaker, author and consultant on all things change-related, took a look at the ways we will be working in a post-transformation workplace, observing that the most successful transformations he has witnessed are those that are lead with enthusiasm, energy and compelling vision.

Digital success comes from dedicated individuals taking “the time and effort bringing people on the journey with them,” North explains. Inspired leaders “create and nurture a groundswell of enthusiasm; they engage, challenge, educate and support the middle and senior managers whose world is being turned on its head; they gain the executive sponsorship and investment to carry the whole thing forwards; they use external help because they know they can’t do it all themselves. And they do all this without recourse to canned methods or certification Ponzi schemes.”

Spennende tanker om Amazon Go

Det har vært mye buzz om Amazon sin nye hel-automatiserte butikk i Seattle som åpnet nylig. Jeff Bezos er jo beryktet for å endevende verdikjedene i bransje etter bransje og etter noen år med prøving og feiling rundt hjemlevering av mat kjøpte Amazon Whole Foods for en tid tilbake og alle har siden undret hvordan dagligvarehandelen nå skal få seg sitt “Kodak moment”.

Som med alt annet disse tech-gigantene gjør handler det om å legge fantastiske midler på å automatisere og ta ut effekten av digitaliseringen for så å endevende nær sagt alle bransjer. Bransjer som ofte sliter med å gjøre transformasjonen fra den analoge verden (litt som Rema 1000 eller Norgesgruppen med faste kostnader som tvinger dem til å fokusere på kjernevirksomhet framfor innovasjon) til den digitale, mens altså Amazon og Google er digitale fra begynnelsen og ikke må skifte motorene mens flyet er i luften så å si.

Leste denne svært insiktsfulle artikkelen om den analoge verdens kamp for å være innovative i lys av de fødte digitale selskapenes formidable fortrinn og forutsetninger.